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Case-Mate Smartphone Cases to Launch in London’s Iconic Selfridges Stores

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ATLANTA, August 5, 2013 – Case-Mate, the international design company known for creating fashion-forward mobile accessories for smartphones is excited to announce that Selfridges, the iconic chain of high-end department stores in the UK, is introducing Case-Mate iPhone 5 and Samsung Galaxy S4 cases in-store. Starting July 30, Selfridges began offering its luxury-seeking shoppers a curated assortment of Case-Mate’s premium crafted smartphone cases including handcrafted leather offerings from Case-Mate’s Vaja brand.

The Case-Mate collections will be merchandised as a compliment to other traditional fashion accessories sold at Selfridges. Each Case-Mate case has been individually crafted using some of the world’s most sophisticated materials, sourced specifically for their unique and superior accents, patterns, colors or textures.

In addition, Case-Mate will be featured on a bespoke brand showcase display unit in Selfridge’s flagship Oxford Street store, which will be positioned in the technology concession – Tekzone. The ranges will also be available to buy in several other regional branches across the country.

“The new Case-Mate and Vaja collections at Selfridges will be enable both companies to continue to meet the desires of smartphone owners to own fashionable mobile accessories with looks meticulously engineered, elegantly finished, and made from premium materials that have long been established as the highest standard in quality and appearance.” said Shashi Reddy, Founder/CEO at Case-Mate. “We are proud to work with Selfridges to empower smartphone owners to select the right case for the right occasion.“

The dedicated brand showcase features a broad array of Case-Mate’s most exquisite smartphone cases for the Apple iPhone 5 as well as the Samsung Galaxy S4. The featured cases from Case-Mate range from products crafted from tortoiseshell and mother of pearl to handcrafted leather and exotic hardwood cases for both men and women.

Pricing and availability

Premium Case-Mate and Vaja cases will be available at Selfridges stores, starting July 30, with prices ranging from £30-£125.

About Case-Mate

Case-Mate is the leader in design of fashion-forward accessories for mobile technology. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Using cutting-edge materials, Case-Mate’s team of design aficionados have created an extensive repertoire of mobile device cases right for any style and every occasion. For more information, visit http://www.case-mate.com.

Media Contact:

Vincent Young, Vice President of Marketing, Case-Mate

vincent.young@case-mate.com


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